Privacy policy

Last updated: 19 October 2026

Rome Unfolded (the “app”) and this website are provided by Affinity Labs Ltd (“we”, “us”). This policy explains what information the app and website collect, why, who we share it with, and the choices you have. Questions or requests: contact@romeunfolded.com.

Information we collect

Account details. When you create an account we collect your email address, and your name if you give it or sign in with Apple or Google. Sign-in is handled by our authentication provider, Clerk.

Learning activity. We store your progress, quiz results, XP, streaks, achievements and preferences so you can pick up where you left off on any device.

AI history guide. Where the AI guide is available, the questions you type, any images you choose to send and the replies are processed to answer you and kept so a conversation can continue. Please do not enter sensitive personal information into the chat.

Purchases. Subscriptions are processed by Apple or Google. We receive confirmation of your subscription status through RevenueCat. We never see your card or payment details.

Usage and device data. We collect app interactions, screens viewed, crash reports, device type, operating system, app version, language and an anonymous or pseudonymous identifier. Analytics may include screen recordings of app sessions in which text fields are masked.

Notifications. If you allow notifications we store a push token so we can send daily story and streak reminders. You can turn them off in your device settings.

Advertising and attribution. With your permission where your device asks for it (Apple’s App Tracking Transparency), we measure which ads led to an install or purchase using AppsFlyer and Meta. If you decline tracking, we do not use your device’s advertising identifier for this.

This website. We use a first-party cookie and page-visit records (pages viewed, referring link and device type) to understand how people find and use romeunfolded.com. If you email us we keep the message and your address so we can reply. No card or payment information is collected on this website.

How we use it

To provide and personalise the app, sync your progress, answer your questions, process subscriptions, send notifications you ask for, keep the service secure, fix errors, understand how the app is used and improve it, measure our advertising, and comply with the law.

Who we share it with

We use service providers that process information on our behalf:

We do not sell your personal information. We may disclose information if required by law or to protect the rights, safety and security of our users and service.

Retention and deletion

We keep your information while your account is active. You can delete your account and its associated data in the app under Profile → Settings → Delete Account, or by emailing contact@romeunfolded.com. Some records may be kept for a limited time where the law requires it or for legitimate security and accounting purposes. Backups are removed on their normal schedule.

Your choices and rights

Depending on where you live, you may have the right to access, correct, delete or export your information, to object to or restrict certain processing, and to withdraw consent. Email us and we will respond. You can also change tracking and notification permissions in your device settings, and you may complain to your local data protection authority.

Children

Rome Unfolded is made for a general audience, including families. We do not knowingly collect personal information from children under 13 (or the minimum age in your country) without verified parental consent. If you believe a child has given us information, contact us and we will delete it.

International transfers

Our providers may process information in countries other than your own, including the United States and the European Union. We use appropriate safeguards where the law requires them.

Security

We use reasonable technical and organisational measures to protect your information, including encrypted connections and access controls. No method of storage or transmission is completely secure.

Changes

We may update this policy. We will change the date above and, for material changes, tell you in the app or by email.

Contact

Affinity Labs Ltd · contact@romeunfolded.com. See also Affinity Labs’ company privacy and cookie policy.